Since the start of the pandemic, housing stability for tenants has been a focus for the Partnership to End Homelessness and for many of our Leadership Council and nonprofit partners. David Roodberg, co-chair of the Leadership Council and CEO and President at Horning Brothers, recently launched an exciting partnership with one of our grantees, EmpowerDC, aimed at making sure that tenants can access critical rental assistance and remain stably housed. We spoke recently with both David and Parisa Norouzi, Executive Director of Empower DC, about their work together.
How did this partnership start?
David: “We recognized early on in the COVID-19 crisis that our tenants would need support. We invested in a new position on our staff – a housing stability specialist – whose role is to help our tenants connect to resources. Recently, that’s included helping tenants with their applications to the STAY DC program for rental assistance. We’ve had a lot of success with this new position, but there are some tenants who are reluctant to work with staff members hired by a landlord. We knew we needed to find another way to reach that group to ensure everyone got the assistance they needed.”
Parisa: “Empower DC has a longstanding commitment to Ivy City –one of DC’s most historic Black neighborhoods. Our goal at Empower is zero evictions in Ivy City. I’ve worked with David in the past on other tenant issues, and I wanted to make sure his tenants were accessing STAY DC. I decided to reach out to him to see what we could do to help.”
David: “Evictions aren’t good for anyone. STAY DC provides a win-win opportunity for landlords and tenants.”
Parisa: “This is a very clear time when landlords and organizers should also have the same goals. It is important to take advantage of those moments when we have more in common than not, and to leverage our collective ability to make something positive happen. It was great to see a landlord who had already invested their own resources in helping tenants, and who was willing to work with us to do more.”
Your partnership to help tenants apply for rental assistance is a collaboration between property management staff, the Horning Brothers’ housing stability specialist, and Empower DC staff and volunteers. What roles do each of you play?
Parisa: “We take the lead on outreach to the tenants. We also offered up our own space – our Ivy City Clubhouse -- close to the property to meet with tenants and work on applications. We set up appointments for tenants in our space, where they could meet one-on-one with the Horning staff person to complete their application”
David: “We had done everything you can think of to let tenants know about STAY DC – letters, emails, phone calls, door-knocking – but having a nonprofit community-based organization involved was key to reaching tenants who were hesitant.”
Parisa: “When you get a notice from a landlord, your first thought won’t be ‘This is to help me,’ so communication from a third party helps. By collaborating with the landlord, who was able to share information about who needed the assistance, we were able to target our follow up to those tenants who were behind on the rent. Management also understands more about the actual application process and could provide a lot of the necessary information for the applications. Their staff also did a training for our volunteers so they could understand how to help people submit applications for non-Horning tenants as well.”
David: “Spending time on education about the program was important. Some of our tenants thought they didn’t qualify for STAY DC, but they did. By investing in communication and education, we were able to help more tenants apply for and receive more assistance.”
What would you say to others who are interested in setting up a similar partnership?
David: “You also want to make it very easy for tenants to access the assistance. STAY DC is working. The money is getting out to people. This is a great opportunity for landlords and tenants to be on the same side.”
Parisa: “I’d say that it is important to approach potential partners first in the spirit of collaboration and with an interest in creating an equal partnership. If others are interested in working together, I hope that these partnerships can extend beyond STAY DC. We have opportunities to continue these relationships to ensure that there is quality housing for everyone in our city.”
Parisa Norouzi, Executive Director of Empower DC
Parisa Norouzi has over 20 years of experience working with nonprofit organizations and organizing communities. Parisa co-founded the city-wide community organizing group Empower DC in 2003, an organization which works to build the confident self-advocacy and organized political power of low-moderate income DC residents with a focus on fighting the displacement of residents amid DC’s gentrification boom.
David Roodberg, CEO and President of Horning Brothers
David Roodberg is responsible for overseeing all aspects of the business including operations, development and strategic planning.